Plan Your Next Brand, Website, or Offer Launch (Without the Chaos)

A guided step-by-step launch planner that helps you map your timeline, clarify your message, and build real momentum

Free Launch planner

Start Planning Your Next Launch

  • You’ll walk away with:

    • A clear launch timeline so you know what to do and when

    • A done-with-you launch checklist to reduce overwhelm

    • Prompts to craft your brand story + messaging (so your content connects)

    • A simple social media strategy to stay consistent

    • A menu of hype strategies to build momentum in a way that feels good

  • This guide includes:

    • Launch Timeline + Checklist (from 6–8 weeks out through post-launch)

    • Crafting Your Brand Story prompts (mission, vision, values, audience language)

    • Social Media + Email Strategy (platform selection, engagement plan, content pillars, hashtag planning)

    • Weekly Content Calendar pages you can reuse for any launch

    • Hype Strategies Planner to choose what fits your energy and goals

  • You’ll love this if you’re:

    • Launching a new brand, website, service, or digital offer

    • Craving structure (but still want it to feel creative + aligned)

    • Building your audience and want a plan that supports consistency

  • Is this only for social-media-heavy launches?
    Nope, it supports social, email, and your website, but you can simplify it based on what you’re using.

    Can I use this even if I don’t have an email list yet?
    Yes! It even includes steps for starting to collect emails.

    What if my launch is sooner than 6–8 weeks?
    You can compress the timeline, the structure still works.

I’m here to share allll the juicy details:

Free Launch planner

Start Planning Your Next Launch

LET ME INTRODUCE MYSELF

I’m Stephanie - the owner and design expert behind Heartwork - a small but mighty brand and website design studio. I started this business after deciding that there had to be more to life than working it away at a job I wasn’t passionate about. I bet you get that, too.

Over the years, I’ve curated a solid and personal process, and my clients love it. But not everyone is in a position to invest the 5-10k (or more) it can cost for professional strategy, branding, and website design.

Having been there myself early in my business, I feel passionately about sharing the tools and resources needed to DIY a designer-quality brand without the designer price tag.

Join me for the free mini-training ➔