Tired of staring at a blank screen?
Kick writer’s block to the curb and write the words for your website (finally)!
I’m handing over my exact, step-by-step method for creating website content that connects and converts (quickly) so that you can get back to doing what you love in your business.
You in?
let me ask you a question…
Have you ever wondered why writing the words for your website feels so dang hard?
I hear it all the time, especially from passionate entrepreneurs who know it’s important to say the right things, but can’t get out of their own heads when it comes to crafting the copy for their website.
“I’ve been staring at this blank screen for hours.”
“I dread writing my copy every. single. time”
“I know what I offer is valuable, but writing about myself is hard af.”
“I feel like I sound just like everyone else on the internet.”
Loving what you do is one thing.
Writing about it is a whole other.
If you’re like most small business owners…
You wear many hats, but you probably weren’t expecting “copywriter” to be one of them…
There was a time I spent months trying to write my website - only to delete everything and start again (more than once) - before I felt like it was “good enough”.
And since I also worked with other service-based entrepreneurs to design brands and websites that stand out, I can tell you FOR A FACT that you are not alone in feeling frustrated with your copy.
But I also know that YOU KNOW how important those words on your site are in connecting with your people and turning visitors into paying clients.
You know that in order to convey your unique value, you have to be able to send a message with your website that convinces your audience you’re different, and that you can help.
Which means, if you want to have a website that stands out from your competitors, you need to get your content on point, ASAP.
Want to know the secret to bomb.com copy that attracts your dream clients?
strategy, baby.
Service-based entrepreneurs with websites that convert put time and energy into their content planning so they can feel confident that their website is working behind the scenes to connect with their people.
They know that the words and images on their website should be thoughtfully and intentionally curated to send a specific message, and they’re willing to do what it takes to make sure that their content conveys their unique value.
They don’t slap some random words together and hope for the best.
And neither should you.
Stop stressing about your website copy.
Get back to the fun stuff in your business.
INTRODUCING
Write Your Website™️
My signature program specifically for service-based entrepreneurs that gives you a strategic framework and step-by-step copywriting formulas so you can finally write a website that connects, converts, and stands out from your competition.
a look inside
How We’ll Do It
Write Your Website is a “part workbook, part mini-course” that hands you a proven process to easily and confidently create the content for your website - WITHOUT spending a fortune on a professional copywriter.
01 / Find your unique brand voice
The secret to writing copy that stands out and doesn’t sound like everyone else? A unique brand voice (duh!). In this foundations lesson you’ll learn what components formulate a brand voice and how to use yours to create website copy that connects with YOUR people and converts website visitors into paying clients. We’ll cover:
Your Brand Values
Crafting your Brand Tone
How to be consistent with your Brand Voice
How to infuse your personality into your website copy and other content
02 / Plan your content
You wouldn’t build a house without a foundation, and you shouldn’t write your website without a plan! We’ll cover everything you need to think about to set your website up for success. The Planning Module includes lessons on:
Your Business Foundations
Knowing Your Audience
Your Website Goals
Mapping Your Website
03 / write your content
With dozens of prompts to get your creative juices flowing, and step-by-step formulas for the most important pages of your site, writing the copy for your website will be a piece of cake! The Writing Module includes:
Website Copywriting Basics
Page-specific formulas and templates for Home, About, Services, and Contact Pages
Page-specific prompts
Page-specific organization tips
Page-specific image guidance
04 / optimize your content
Once you’ve done all the heavy lifting to plan and write your content, we’ll make sure your website is an efficient and enjoyable experience for your visitors. In the Optimization Module we’ll cover:
Search Engine Optimization (SEO)
Optimized Image Sizing
Where to Find Quality Stock Images
Website Launch Checklist
But wait, there’s more!
Write Your Website™️ Bonuses
As if the core content weren’t already game-changing enough, you’ll get access to these bonuses to make this the best dang DIY website copywriting course out there for service-based business owners.
bonus #1
Blog + Shop Content Planners
Got a Blog and/or Shop? I wouldn’t leave you high and dry! I’m also including Content Planners and Product Charts for your extra pages so that they’ll be just as strategic and thoughtfully planned as the rest of your site!
bonus #2
30 day action plan
Write Your Website is designed so that you can write your website content in as little as a day. However, for those that can only dedicate a couple hours a week, this Action Plan will keep you on track to launch your site in 30 days or less!
bonus #3
create your lead magnet
Learn why building an email list is still the #1 way to grow your business even in the age of social media. We’ll brainstorm lead magnet topics and formats, and I’ll show you how to set up your simple freebie opt-in email sequence.
Are you ready to finally have a website you’re confident in?
let me be honest with you…
I’m a web designer, and I’ve hired on copywriters for my clients who just didn’t want to do this themselves.
The pros are great. And they also charge anywhere from 3-8k for the type of process I break down for you in this course.
But that’s not in the budget for everyone, and it shouldn’t keep you from launching your website.
And the reality is, this isn’t rocket science. It’s strategy and results-focused formulas. And I have TOTAL confidence that with this method, you can absolutely do this yourself.
Plus, it’s part of my mission to empower small business owners and show them what’s possible in this entrepreneurial journey. So, will you join me?
Imagine having a website that attracts your dream clients and sells for you.
✖️ No more second-guessing every sentence you write
✖️ No more feeling taunted by that blinking cursor on a blank page
✖️ No more feeling embarrassed about your copy
✖️ No more wondering if you sound like everyone else
No more spending your valuable time stressing about the dang words for your website.
Crank out copy that connects and converts in as little as an afternoon so you can get back to the things you love about your business.
Ready to (finally) finish your website?
You’ll get instant access to:
Find Your Brand Voice Lesson + Workbook (value = $97)
The WYW Strategy Method (value = $197)
The WYW Writing Guide (value = $497)
Copy Formulas and Page Blueprints (value = $297)
The Optimization 101 Module (value = $197)
BONUS: Shop and Blog Content Guides (value = $97)
BONUS: 30 Day Action Plan (value = $47)
BONUS: Lead Magnet Bonus (value = $97)
Total value: $1,526
1 payment of $297
$37
Let’s just get this out of the way…
“But what’s the catch?”
I’m aware there are other website copy courses, workbooks, and templates out there that are similar in quality but cost 10x what this does.
In fact, this used to be one of them.
Well, sort of.
Here’s the deal, if you wanted (or needed) a full-blown copywriting experience, you’d hire a copywriter.
Am I right?
Right now you just need the guidance to do it yourself - simply, quickly, and well.
I took out the “extra fluff”, streamlined and strengthened the basics, and turned it into something that’s accessible to anyone at any stage of business.
Don’t get me wrong, this is definitely worth 10x it’s price, if not more. But here’s the thing…
You’ve got a business to run, and you don’t need your website copy (or its price tag) holding you back.
Hey there! I’m Stephanie!
It’s my mission to encourage and empower ambitious women to chase their dreams.
I’m a designer, mentor, educator, and visionary who’s passionate about helping business owners unlock their potential, build flourishing brands, and achieve game-changing results.
Over the years, I’ve curated a solid and personal process for my design projects, and my clients love it. But one thing they continuously don’t love so much? Writing and organizing the content for their websites. It tends to be an overwhelming task for them, and honestly, I get it. I’ve been there.
So, I developed a system that took them one small step at a time, and allowed them to get out of their own heads, and write content that connects with their dream clients - and turns fans into faithful customers and clients. And now, I want to share that goodness with you, too :)
See you inside?
Wondering if this program is right for you?
Write Your Website is a course that shows you how to transform your website from a collection of pages with purpose-less words to a place where your audience gets excited about the prospect of working with you.
This course is a best fit for service-based entrepreneurs who want to…
Learn how to quickly and confidently create the content for their website.
Write copy that actually sounds like you, and does all the heavy lifting (aka selling) for you.
Make sure that they’ve written the copy for their website right the first time, so they can get back to doing what they love in their business.
Reach more people and connect with their audience because they’re saying the right things at the right time.
Have a website that makes people say “this person gets it, and I have to work with them” without spending a fortune on a professional copywriter.
Frequently Asked Questions
What exactly will i get once I purchase?
You get immediate access to everything mentioned above through an online portal (Teachable). Your login details will be delivered via an email within minutes. You’ll get:
A Strategy Workbook with recorded lessons (covers business foundations, knowing your audience, website foundations and strategy, and mapping your website navigation)
A Writing Guide with recorded video lessons covering page-specific copy prompts, copy formulas, and image guidance
Page Blueprints for your Home, About, Services, and Contact pages
Blog Page Workbook
Shop Page Workbook and Product Chart
Search Engine Optimization (SEO) lesson
Website Launch Checklist
BONUS: Finding Your Unique Brand Voice
BONUS: Create a Lead Magnet to Grow Your Mailing List
BONUS: 30 Day Action Plan
I’m a website designer, can I share this course and/or its contents with my clients?
The purchase of this course is for your personal use ONLY. If you’re interested in a Commercial License for WYW to share with your clients, please checkout here.
how long will i have access to the course?
Once you’ve signed up, you get immediate access to all of the course content and can get started right away. You’ll have lifetime access to all of the course content, as well as any future updates.
how long does the course take to finish?
This course is designed to be completed in as little as a day, however, we know that some people will only be able to commit a few hours a week. That’s why we’ve also included a 30 Day Launch Action Plan.
Do you offer refunds?
We offer a 14 day money back guarantee. If you do all of the work and still aren’t able to write bomb.com copy, submit proof of completion and we’ll give you your money back.
Ready to make those website copy dreams come true?
You’ll get instant access to:
Find Your Brand Voice Lesson + Workbook (value = $97)
The WYW Strategy Method (value = $197)
The WYW Writing Guide (value = $497)
Copy Formulas and Page Blueprints (value = $297)
The Optimization 101 Module (value = $197)
BONUS: Shop and Blog Content Guides (value = $97)
BONUS: 30 Day Action Plan (value = $47)
BONUS: Lead Magnet Bonus (value = $97)
Total value: $1,526
1 payment of $297
$37
I can’t wait to see what you create!
Have a question about Write Your Website? Email me at hello@heartworkcreative.co