Ready, set, Launch
A simple, spacious launch plan for business owners who want momentum, without burnout
Countdown to Launch is a step-by-step training that walks you through a proven 6–8 week launch plan so you can stop guessing and start launching with confidence.
It’s about time
Launch your one-of-a-kind offer, without the one-of-a-kind chaos.
Launching something new can feel exciting… and also strangely paralyzing. You know you want to put your genius out into the world, but once you actually sit down to plan it, your mind jumps straight to everything — content, emails, timing, social media, selling — all at once.
And suddenly, it feels like a lot. Too much.
And if you’re like most, you’ve been there:
Staring at your calendar knowing you want (or need) to launch something, but feeling unsure where to start, what to focus on first, or how far in advance you should even be thinking about it.
You’ve tried piecing together advice from Instagram posts, podcasts, or past launches, only to end up feeling scattered, behind, or worried that you’re either doing too much too soon or not doing enough at all.
Deep down, you don’t actually want a louder launch — you want a clear, thoughtful plan that helps you show up consistently, serve your audience well, and move forward w/out burning out or second-guessing every step.
Let me ease that mental burden for ya
It’s not that you’re bad at launching.
It’s not that your idea sucks (come on now)
And it’s definitely not that you should be doing more.
What’s missing is a clear systematic strategy.
When you don’t know when to do what, everything feels urgent.
And when everything feels urgent, it’s hard to move forward at all.
Here’s the truth most people don’t tell you…
Most launches don’t fall flat because the offer isn’t good.
They fall flat because you didn’t give your audience the chance to understand how good your offer actually is.
Launches fail because people didn’t have enough time to warm up, the message felt rushed or unclear, and everything moved so quickly that your audience never quite felt grounded or ready.
When there isn’t a clear sequence guiding both you and the people you’re speaking to, even the best ideas can feel easy to ignore…not because they aren’t valuable, but because the timing and context weren’t there yet.
And without a plan, even the best ideas stay stuck.
forget everything you’ve been told
This isn’t about pressure tactics or countdown timers.
This is about:
Creating anticipation, not anxiety
Building trust, not noise
Launching in a way that feels aligned, intentional, and heart-centered.
And before you even ask…
No.
You don’t need more content ideas.
You don’t need another free download.
And you definitely don’t need to scramble the week before your launch just to stay up all night refreshing your checkout page on opening day.
Ugh, no wonder you’re tired girl.
What you need is a clear timeline. One that tells you exactly what to focus on, when, and why.
welcome my friend
Countdown to Launch is the anti-launch launch
Inside this training, I walk you through the exact 6–8 week launch timeline I use for my own business — and for clients who want their launches to feel intentional instead of frantic.
Most launch advice jumps straight to selling.
We slow things down on purpose so you can focus on:
Preparation before promotion
Connection before conversion
Clarity before urgency
Because when people feel seen, supported, and ready…buying becomes the easy part.
Heres what you’ll learn:
A clear 6–8 week launch timeline
You’ll know exactly what to focus on:
Weeks 6–8 before launch
One month out
The final 3 weeks
Launch week and follow-through
No more “I’ll just wing it and hope for the best.”
How to craft a launch story that resonates
Instead of randomly promoting your offer, you’ll learn how to:
Guide your audience through a clear journey
Speak to their challenges, desires, and hesitations
Position your offer as the natural next step
The content pillars every successful launch needs
You’ll learn how to:
Address objections before they become blockers
Build belief and trust through your content
Share value in a way that warms people up, without selling too soon
A realistic content + email rhythm
We’ll cover:
What to share before you ever make an offer
How to layer social media and email together
When it’s time to stop nurturing and confidently invite
How to launch without burnout or “salesy” energy
This lesson emphasizes:
Value before selling
Consent-based marketing
Clarity over urgency
Because launches work best when they feel good for you and your audience.
Launching won’t ever feel the same (sigh of relief)
After finishing Countdown to Launch, you’ll know:
Exactly what to focus on weeks before your launch
How to guide your audience through a clear launch story
What to share before you ever make an offer
When it’s time to invite sales, without feeling salesy
How to reuse this timeline for all your future launches
Instead of asking “Am I doing this right?”
You’ll think, “I know exactly what comes next.”
Let’s check in
Designed for Heart-Led Business Owners
This is for you if:
You’re launching a brand, product, service, or offer
You crave structure without rigidity
You want your launches to feel human, not hype-driven
You value clarity, intention, and sustainability
This is not for you if:
You want shortcuts or overnight results
You’re looking for copy-and-paste scripts without understanding the why
You don’t plan to show up consistently (even imperfectly)
Ready to launch with ease?
If you’re ready, let’s get you launched.
investment
$27
Includes:
All course content, forever!
Countdown to Launch Workbook (value: $25)
7 Bite-Size Video Lessons (value: $50) covering my 6 Week Launch Strategy that includes:
Crafting your Brand Story
Keyword Development
Signature Launch Content Pillars
Social Media Launch Strategy
Email Marketing Launch Strategy
Content Calendar
A $75 value for just $27
Your questions, answered…
WHAT HAPPENS AFTER I SIGN UP?
You’ll get access to the course (hosted on Thrivecart) immediately after signing up, just check your email for details.
Do I need to be launching a course or product for this to work?
Not at all. This training works whether you’re launching a brand, a service, a product, a course, or even something you’re still refining. A “launch” here simply means intentionally sharing something new with your audience in a way that builds momentum and trust.
What if I already feel behind or haven’t planned anything yet?
That’s actually the perfect time to start. Countdown to Launch isn’t about catching up or doing more, it’s about getting clear on what matters next and releasing the pressure to do everything at once.
Is this about aggressive or high-pressure selling?
No. This approach is intentionally calm, consent-based, and relationship-focused. The goal is to help your audience feel informed and ready, not rushed or pushed.
How long is the training?
This is a focused, high-value training you can move through in one sitting or revisit as needed. It’s designed to give you clarity quickly without overwhelming you with fluff.
Will this work if my audience or email list is small?
Yes. In fact, this approach works especially well for smaller or growing audiences because it prioritizes connection, clarity, and trust over volume.
Do I need to use social media for this to work?
Social media is discussed as an option, but this isn’t a “you must be everywhere” strategy. You’ll learn how to work with the platforms and channels that make the most sense for you, including email.
Is this a step-by-step checklist or more high-level strategy?
It’s both. You’ll get a clear timeline and structure, but with enough flexibility to adapt it to your business, energy, and audience. This isn’t rigid, it’s supportive.
What if I’ve launched before and it didn’t go well?
That’s exactly why this exists. Past launches often fail because there wasn’t enough preparation, clarity, or sequence — not because the idea was wrong. This gives you a way to try again with intention.
Is this a one-time thing, or can I reuse it?
You can reuse this timeline for every future launch. Many people come back to it again and again as a grounding reference point.
Do you offer refunds?
We offer a 7 day money back guarantee. If you do all of the work and still aren’t able to plan your launch, submit proof of completion and we’ll give you your money back.
LET ME INTRODUCE MYSELF
I’m Stephanie - the owner and design expert behind Heartwork - a small but mighty brand and website design studio. I started this business after deciding that there had to be more to life than working it away at a job I wasn’t passionate about. I bet you get that, too.
Over the years, I’ve curated a solid and personal process, and my clients love it. But not everyone is in a position to invest the 5-10k (or more) it can cost for professional strategy, branding, and website design.
Having been there myself early in my business, I feel passionately about sharing the tools and resources needed to DIY a designer-quality brand without the designer price tag.