You’re a pro.
Don’t you think your brand deserves to look and feel like it?

Get the clarity, confidence, and direction you need to show up like the legitimate business you are.

first, Did you know?

You’ve got less than 7 seconds to make a first impression.

…and it turns out, people actually DO care about what your brand looks like.

A recent study by Forbes found that 55% of someone’s first impression about your brand comes from how it looks and 38% from how it sounds.

That means that…

a staggering 93% of someone’s opinion about your brand has nothing to do with the actual quality of what you offer or what you say, but with how you present it.

Ditch the indecision and show up with a brand you’re confident in.

You’re not an amateur, and your brand shouldn’t make you look like one.

You've worked hard (understatement of the year) to get where you are and you - and your work - are impressive AF.

But, your current "brand situation"... you know, your logos, aesthetic, IG feed, and website...all look like a craft project gone wrong.

And while you love what you do, and you're crazy good at it, you didn't realize you *also* needed to be good at brand strategy, design, and marketing in order for people to see you the way you deserve.

but the truth is

It’s about so much more than a pretty logo.

A brand is a feeling. It’s the story people hear when they encounter your business IRL or on the internet. It’s bigger than your name, logo, website, weekly newsletter, or IG feed.

It’s how all of these things, together, are perceived by your audience.

Your brand’s vision and voice

The values you convey through your branding

Your aesthetic and visual identity

The community you build and how you nurture it

The impact of your message and how you connect with your people

The journey you guide your audience on through the experience you’ve created

So, what story are you telling?

Here’s another question for you…

Do you constantly feel misaligned and misunderstood when it comes to your business?

It’s totally understandable. It’s not easy to get outside of your own head when it comes to your business - afterall, it’s your business - it’s a part of you. And building a brand that stands out in all the right ways is truly an art.

One that you’ve decided to master on your own. And so here you are…

  • Changing up your brand colors and fonts for the 5th time this year because nothing you do feels quite right. So you’ll rely on trends and personal preferences, hoping they looks good enough for the IG feed.

  • Finding yourself deep in Canva’s archives, trying one logo template after another searching for something that “feels like you” so that you can launch a business that looks as awesome as the results your services provide.

  • Spending hours on Google and Pinterest and downloading countless freebies that’ll teach you how to create a marketing strategy that converts followers into paying clients…why does it seem so easy for everyone else and so damn hard for you?  

  • Watching hours of Youtube tutorials so you can try to build a website that not only functions (and is, hopefully, readable and responsive), but that also doesn’t make you cringe with regret when you send someone your URL.

You’re trying to figure it all out on your own,

and it’s not working.

You don't know where to start and you feel clueless about how to express your value(s) through your brand experience.

You deserve a brand that’s as impressive as you are.

It should look and feel as good as the results that your services and products provide.

You’re on the right track in your business.

Things are working, people are buying from you, and you’re ready to take this business of yours to the Next Level.

But you’re stuck. You feel like:

  • You’ve outgrown your current branding and feel trapped, held back, and like people don’t understand you or the value you have to offer.

  • You struggle to get potential clients and customers to trust you because your current aesthetic looks like something your kindergartener brought home from craft day.

  • You can’t seem to get all the moving pieces of your brand in order so that you can move past the side-hustle mentality and finally feel like a legitimate brand.

  • You’re stuck in rut comparing yourself to other brands who seem to have it all together….why don’t you?

You need a comprehensive and holistic approach to marketing that feels intuitive and allows you to share the heart of your brand to the people you dream of working with.

Imagine having a brand you’re actually proud of.

authentic alignment

Feeling 1000% YOU in your brand messaging, visuals, and marketing strategies.

Purposeful Visuals

A visual brand identity that allows people to truly get you when they see you.

confident visibility

Show up confidently online with an aligned marketing plan and a website that sells.

When you’re clear about “who” your brand is, everything else falls into place.

Your messaging, your visuals, your website, your marketing strategy…all of it.

You’ll wanna hear this

You love a good DIY, but you don’t want your brand to look like one.

Not every business needs to invest 10k+ in professional branding, website design, and marketing strategy.

ESPECIALLY when you’re just starting out, or still moving through the growing pains of a new business. 

You can still have a scroll-stopping brand, engaged community, and click-every-freaking-page-worthy website.

Because it's not rocket science.

There actually IS a method to all the madness, and it all comes down to one simple idea:

A stand-out brand is the expression of what you discover through thoughtful introspection.

After working with over 100 service-based businesses over the last 5 years, I’ve crafted a powerful process for entrepreneurs that helps them clarify their purpose, articulate their values and value, and call in their ideal audience -

turning their dreams into a profitable brand. 

And now I’m going to show you how, for a whole lot less. 

introducing

Next Level Brand

My signature course that shares the same Heartwork Method I use with my 10k 1:1 clients to create an aligned brand that conveys the value they have to offer to the audience they dream of working with.

A professional and purposeful brand, on a DIY budget?

Here’s how we’ll do it…

1

a strategy that
clarifies

Develop a thoughtful and aligned Brand Strategy built to leverage your brand’s unique identity.

  • Brand Values (evaluate what matters most to you and summarize them into Value Pillars for clear messaging)

  • Mission and Vision Statements (craft statements clearly articulate the difference you want to make in the world)

  • Brand Personality (make it personal, define your brand's personality characteristics as well as characteristics you want to avoid)

  • Brand Voice (hone in on your brand voice and develop Brand Voice Guidelines)

  • Audience Profile (outline your audience's demographics and create Ideal Client Archetype)

  • Audience Challenges and Needs (get clear on the things your audience struggles with and needs in order to feel better about their situation)

  • Your Solution (understand how you and your services helps your audience and how to communicate that clearly)

  • Market Survey (research competitors and vision-holders)

  • Industry Themes (identify common themes in your industry - what's working well and what's not)

  • Your Unique Value Proposition (learn how to communicate what makes you stand out from the rest)

  • Plot Your Brand (create a visual to understand how your brand is different from your competitors and how we'll use design to convey that)

2

design that conveys

Create scroll-stopping brand visuals that look and feel as good as the results your services offer.

  • Moodboards (how to put together a moodboard that captures your brand's vibes and leads to great design)

  • Branding basics (do's and don'ts of branding that stands the test of time)

  • Choosing your colors (color psychology, how many colors to use, how to differentiate between primary vs. secondary colors, etc.)

  • Designing your logo (a designer's process to logo design, free tools to design, budget-friendly resources)

  • Choosing your fonts (storytelling with fonts, where to find fonts, creating your brand's font hierarchy)

  • Photography direction (how to establish guidelines around the use of photography in your brand to achieve a cohesive and consistent brand presence)

  • Brand Guidelines (creating a document for you, your team, and contractors that outlines your brand identity, strategy, and how to use all of your visual elements consistently)

3

marketing that connects

Build an effective (and feel-good) Marketing Strategy that doesn’t give you or others the ick.

  • Marketing Platforms (we'll breakdown all the different marketing platforms available to you and choose one or two that will reach your ideal audience)

  • Social Media Marketing (strategies for creating consistent content that converts followers into buyers, how to create content pillars, designing graphics for socials)

  • Email Marketing (strategies for building an email list, how to nurture your list, create an opt-in and email welcome series)

  • Paid Ads (learn about the different options for paid ads, strategies that work, and how to get started)

  • Creating Your Marketing Strategy (develop a 6-month marketing strategy based on your specific goals and the platforms you choose to use)

  • Creating Your Launch Strategy (access my Countdown to Launch course for free and begin implementing launch strategies to get your audience excited about your upcoming launch)

4

a website that converts

Design, build, and write a website that does it’s job (sells for you) and looks good doing it!

  • Profitable Website Blueprint (my comprehensive “websites 101” training where we'll cover everything from website platforms, to SEO, to best practices)

  • Creating Your Website Strategy (we'll break down your goals, your audience's goals, and then come up with a strategy to achieve them both)

  • Create Your Sitemap (develop a detailed outline of your website structure and flow)

  • Mockups (learn why mockups actually save you time and how to create them for free)

  • Website Build (I'll share my tips and tricks for building an on-brand website quickly)

  • Writing Your Website Copy (access my Write Your Website course for free and learn how to write bomb-dot-com copy)

Plus, when you join the NLB Community, you’ll also get:

1

Monthly Co-working sessions

Group coaching with Stephanie to answer all your burning questions and keep yourself accountable as you build your brand. Ask questions, brainstorm, problem solve. We're in it together.

2

Personalized feedback

You’ll receive FOUR opportunities to submit your brand strategy, brand visuals, marketing plan, and website design for detailed personalized feedback from a professional designer.

3

Quarterly Learning series

Learn from Stephanie and other subject matter experts on topics like strategy, design, marketing, website design, and more. Take what you need, when you need it.

when you join the next level brand community

You’ll get everything you need to take your small business from feeling like an amateur side-hustle to a legitimate brand.

Course Access

4 modules and 20+ lessons that teach you a straight-forward, strategic approach to marketing your business so that you can have a holistic understanding of how every piece of your brand works together to EXPRESS your value(s).

Workbooks + Planners

Practical and useful tools you can use repeatedly as your business grows and evolves. With our Brand Guide, Launch Planner, Marketing Calendar ,and Website Workbook you’ll feel empowered and prepared to share your brand with the world.

Support + Feedback

Ongoing support and feedback from a corporate strategic planner turned successful brand and website designer allow you to make decisions with confidence and get your best-self brand out in the world, doing it right the first time.

Live trainings

Your business is always evolving, and the marketing industry is always changing. Quarterly trainings from Stephanie and other guest experts will equip you with the knowledge and expertise you need to support a growing brand.

Hey there my diy-loving entrepreneur friend

Who is Next Level Brand for?

You’ve gone through a major shift or “rebranded” yourself a million times only to continue to feel disconnected from everything you put out there.

You’re new to this whole business thing but understand the value of a well-designed brand and want to do this thing right, the first time.

You need to clarify your vision for what your business stands for, and need to understand how to convey that through your brand visuals and website.

A Holistic brand experience that feels authentic and purposeful.

Imagine what it will feel like when

  • You finally feel like you've stepped into the 'big kid' version of your business.

  • You have certainty around where your brand fits in and how to stand out. And the motivation and momentum to make it happen.

  • It all looks JUST RIGHT, and you understand why - so that you can continue to support your brand as it grows.

  • You know how to connect with your community in a way that feels good to you and to them. It finally feels natural and not like you're trying to check proverbial boxes determined by the trends and "expert advice" of the week.

That reality is closer than you think.

a brand that stays atop of mind

Your brand should be as memorable as the impact you make.

Did you know that it takes 5-7 interactions with your brand for someone to remember it?

This is why consistency across all marketing platforms is SO important.

Next Level Brand shows you how to define your brand’s vision and helps you ensure it looks, feels, and sounds as legitimate and authentic as it is, anywhere your ideal customer might find you.

 Let’s do this thing

If you’re ready, let’s make some brand magic!

Pay in full

$1770

Includes:

All core content modules, forever!
Plus…

12 months of access to:

Resource Library

Monthly Co-Working Coaching
Sessions

Quarterly Learning Series

4 Personalized Feedback
Submissions

All Previous-Recorded Learning Sessions

6 monthly payments

$295

Includes:

All core content modules, forever!
Plus…

12 months of access to:

Resource Library

Monthly Co-Working Coaching
Sessions

Quarterly Learning Series

4 Personalized Feedback
Submissions

All Previously-Recorded Learning Sessions

Let me introduce myself.

I’m Stephanie - the owner and design expert behind Heartwork - a small but mighty brand and website design studio. I started this business after deciding that there had to be more to life than working it away at a job I wasn’t passionate about. I bet you get that, too.

Over the years, I’ve curated a solid and personal process, and my clients love it. But not everyone is in a position to invest the 5-10k (or more) it can cost for professional strategy, branding, and website design.

Having been there myself early in my business, I feel passionately about sharing the tools and resources needed to DIY a designer-quality brand without the designer price tag.

you’ve got questions

We’ve Got Some Answers

  • You’ll have access to the core course content FOREVER. If you join the NLB Community, you’ll have access to the coaching, trainings, and feedback for 6 months. You can rejoin for a low monthly rate after your 6 months is up.

  • You are absolutely correct that this program takes time. And I’ll be the first to tell you that it’s soul-searching, intensive work. It’s a comprehensive process to build your brand with clarity and confidence. Here’s the good news - once you put in the work, all other decisions get easier. Time spent now will reap countless time-saving benefits down the road. Do you have a goal to sell more? Work less? Or possibly impact more people? Now is the perfect time to make an investment that will give you more time towards *those* big audacious goals.

  • Look at this decision as an investment in your future clients. How many new clients or customers would you need to book to recoup your investment? If your brand was where it needs to be, what could you be charging for your product/service? And a little tough love: can you afford not to improve your brand? I can’t guarantee you’ll do the work, but if you do, I know this works. By investing in the program, you are deciding to stop spinning your wheels and to get into action.

  • Yes! Building your brand is the foundation of your business and will make launching easier. You will have MORE clarity and confidence to be visible, be loud, and be yourself. All decisions will be easier and you will magnetically attract your ideal clients to YOU so you can focus on your genius instead of on sales.

  • Even better! You know your business like the back of your hand and you excel in your zone of genius. But you’re probably here because something feels off...or disconnected...OR you’ve evolved since launching ___ years ago. NOW is the time to revisit your branding to find how your personality, values, or ideal clients have changed and get your content and messaging back on track.

  • This is not meant to be a “light” experience. It’s my end-to-end process to build your brand. I spent countless hours distilling my most impactful experience and advice into the lessons. If you sprinted through the content, you could probably get through it with an hour per day over 6 or so weeks. Or take your time! You have unlimited access to the course (Including future upgrades!)

  • No! I will show you how to create all your brand visuals using free tools. The Brand Guidelines and social media templates will also be created in Canva which is a free design program.

Any more questions we can answer for you?

Please don’t hesitate to reach out!

 ©️2023 Heartwork Creative