Build your brand on purpose.
Define your brand from the inside out, so every decision after this feels grounded, aligned, and clear.
You don’t have a branding problem.
You have a clarity problem.
You might already have a logo.
Colors you kind of like.
A website that technically works.
But if you’re honest, you’re still:
Unsure how to explain what you do without rambling
Attracting clients who aren’t quite the right fit
Second-guessing every piece of copy you write
Wondering why your brand doesn’t feel as “strong” as others in your space
That’s not because you’re doing it wrong.
It’s because strategy comes before visuals, and most people skip this part.
Here’s the reframe most people never hear:
A brand doesn’t feel “off” because you picked the wrong font.
It feels off because:
You’re unclear on your positioning
Your messaging isn’t anchored in your values
You haven’t defined who you’re really for
You’re trying to sound like everyone else
When strategy is missing, everything downstream feels harder.
What changes when your strategy is solid?
✨ You can explain what you do with confidence
✨ Your messaging finally sounds like you
✨ Your ideal clients recognize themselves instantly
✨ Decisions get easier, not harder
✨ Your brand feels cohesive before it’s even “designed”
This is the work that makes everything else work.
From the next level brand bundle
Strategy that Clarifies
The foundational module that helps you define your brand from the inside out — so every decision after this feels grounded, aligned, and clear.
This is where your brand stops being a guess…
…and starts becoming legit.
Inside Strategy that Clarifies, you’ll build:
Your Brand Foundation
Core values that actually guide decisions
Mission + vision that feel meaningful (not fluffy)
The bigger picture your brand is here to serve
Ideal Client Clarity
Who you’re really talking to
What they’re struggling with right now
How your work fits into their life and goals
Messaging That Connects
Your unique value proposition
Brand voice + tone guidelines
How to communicate clearly without sounding salesy
Strategic Positioning
What makes you different (without forcing it)
How to stand out in a crowded space
The role your brand plays in your audience’s life
You won’t just learn strategy, you’ll walk away with it completed.
Let’s check in
Strategy that Clarifies is for you if:
You feel unclear or scattered in your messaging
You want your brand to feel grounded and intentional
You’re tired of guessing what to say or how to say it
Let’s do this thing
If you’re ready, let’s make some brand magic!
investment
$147
Includes:
All module content, forever!
Brand Strategy that Clarifies
Get out of your head and into your message. You’ll define:
Your Vision, Mission, and Values
Your Brand Personality and Voice
Your Dream Client Profile and what they need
Your Unique Value Proposition and what makes you different
Your place in your Industry
Editable Templates + Worksheets — Plug-and-play resources for your brand strategy
Need a payment plan? Those are available at checkout through Klarna and Afterpay!
Already know you want the full transformation?
Strategy that Clarifies is Module 1 inside Next Level Brand, My signature course that shares the same Heartwork Method I use with my $10k 1:1 clients to create an aligned brand that conveys the value they have to offer to the audience they dream of working with.
LET ME INTRODUCE MYSELF
I’m Stephanie - the owner and design expert behind Heartwork - a small but mighty brand and website design studio. I started this business after deciding that there had to be more to life than working it away at a job I wasn’t passionate about. I bet you get that, too.
Over the years, I’ve curated a solid and personal process, and my clients love it. But not everyone is in a position to invest the 5-10k (or more) it can cost for professional strategy, branding, and website design.
Having been there myself early in my business, I feel passionately about sharing the tools and resources needed to DIY a designer-quality brand without the designer price tag.