introducing

Next Level Brand

My signature course that shares the same Heartwork Method I use with my 10k 1:1 clients to create an aligned brand that conveys the value they have to offer to the audience they dream of working with.

A professional and purposeful brand, on a DIY budget?

Here’s how we’ll do it…

1

a strategy that
clarifies

Develop a thoughtful and aligned Brand Strategy built to leverage your brand’s unique identity.

  • Brand Values (evaluate what matters most to you and summarize them into Value Pillars for clear messaging)

  • Mission and Vision Statements (craft statements clearly articulate the difference you want to make in the world)

  • Brand Personality (make it personal, define your brand's personality characteristics as well as characteristics you want to avoid)

  • Brand Voice (hone in on your brand voice and develop Brand Voice Guidelines)

  • Audience Profile (outline your audience's demographics and create Ideal Client Archetype)

  • Audience Challenges and Needs (get clear on the things your audience struggles with and needs in order to feel better about their situation)

  • Your Solution (understand how you and your services helps your audience and how to communicate that clearly)

  • Market Survey (research competitors and vision-holders)

  • Industry Themes (identify common themes in your industry - what's working well and what's not)

  • Your Unique Value Proposition (learn how to communicate what makes you stand out from the rest)

  • Plot Your Brand (create a visual to understand how your brand is different from your competitors and how we'll use design to convey that)

2

design that conveys

Create scroll-stopping brand visuals that look and feel as good as the results your services offer.

  • Moodboards (how to put together a moodboard that captures your brand's vibes and leads to great design)

  • Branding basics (do's and don'ts of branding that stands the test of time)

  • Choosing your colors (color psychology, how many colors to use, how to differentiate between primary vs. secondary colors, etc.)

  • Designing your logo (a designer's process to logo design, free tools to design, budget-friendly resources)

  • Choosing your fonts (storytelling with fonts, where to find fonts, creating your brand's font hierarchy)

  • Photography direction (how to establish guidelines around the use of photography in your brand to achieve a cohesive and consistent brand presence)

  • Brand Guidelines (creating a document for you, your team, and contractors that outlines your brand identity, strategy, and how to use all of your visual elements consistently)

3

marketing that connects

Build an effective (and feel-good) Marketing Strategy that doesn’t give you or others the ick.

  • Marketing Platforms (we'll breakdown all the different marketing platforms available to you and choose one or two that will reach your ideal audience)

  • Social Media Marketing (strategies for creating consistent content that converts followers into buyers, how to create content pillars, designing graphics for socials)

  • Email Marketing (strategies for building an email list, how to nurture your list, create an opt-in and email welcome series)

  • Paid Ads (learn about the different options for paid ads, strategies that work, and how to get started)

  • Creating Your Marketing Strategy (develop a 6-month marketing strategy based on your specific goals and the platforms you choose to use)

  • Creating Your Launch Strategy (access my Countdown to Launch course for free and begin implementing launch strategies to get your audience excited about your upcoming launch)

4

a website that converts

Design, build, and write a website that does it’s job (sells for you) and looks good doing it!

  • Profitable Website Blueprint (my comprehensive “websites 101” training where we'll cover everything from website platforms, to SEO, to best practices)

  • Creating Your Website Strategy (we'll break down your goals, your audience's goals, and then come up with a strategy to achieve them both)

  • Create Your Sitemap (develop a detailed outline of your website structure and flow)

  • Mockups (learn why mockups actually save you time and how to create them for free)

  • Website Build (I'll share my tips and tricks for building an on-brand website quickly)

  • Writing Your Website Copy (access my Write Your Website course for free and learn how to write bomb-dot-com copy)